Privacy & Cookies


TAG Hotel Limited ("we", "us" or "our") is a company registered in England and Wales with company number 5812669 whose registered address is at Business Aviation Centre, Farnborough Airport, Farnborough, Hampshire GU14 6XA.

Please read these terms and conditions carefully as they apply to and govern your relationship with us and your use of the website at and any other websites to which access is made available to you by us (together, "the Site"). By accessing the Site, you agree to be bound in full by these terms and you agree to use our services in a manner consistent with them and with all applicable laws and regulations. If you do not agree in full with these terms, you may not use the Site (or any other sites made available by us). We reserve the right to change these terms from time to time and any changes will take effect on the date they are posted onto the Site or otherwise brought to your attention.



Our website has been created to deliver the best possible user experience and some of our functionality uses Cookies. Cookies are small amounts of information that are sent and stored on your computer or device and they are used so we can identify your preferences when you visit the site and to make the experience more convenient for you.

The types of Cookies we use are session Cookies and persistent cookies. Session Cookies are used for functionality to remember choices your make when visiting our website and this type of cookie is temporary so will be deleted when you leave the site. In particular, session Cookies are utilised on our online booking tool to remember information such as special rate codes, reservation dates and contact details.

We also use persistent Cookies which are used to remember you when you come back to the site and allow us to collect anonymous information about your visits to our website and to tailor promtional offers to your interests.

If you do not wish to have Cookies place on your device you may set your browser to block Cookies. This may limit some functionality on certain areas of our website.

By using our website you agree that we can place these types of cookies on your device and access them when you visit the site in the future.


All rights, including intellectual property rights, in the Site are owned by or licensed to us. Any use of the Site or any portion of it for any purpose of it other than for your own personal, non-commercial use is prohibited without our prior written consent.


We do our best to ensure that all information on the Site is accurate. However, occasionally errors can occur. Any information is provided on an "as is" basis and we do not give any warranty or make any representation of any kind, whether express or implied, in relation to it. The use of the Site is at your own risk and we shall not be liable for any loss or damage that might occur, howsoever arising, as a result of your use of the Site or your reliance upon the information contained on it.


Where we provide links on the Site, we are not responsible for the content of any such external links and following such links shall be at your own risk. Linking to a third party site does not represent any representation, endorsement or approval of the content of that site by us including any advice, opinion or information provided on such site.


Your privacy is important to us and we promise to respect your personal information. Information is collected, stored and used lawfully and in accordance with the General Data Protection Regulation (GDPR).

Various pages of the Site may allow you or require you to submit personal details (including your name and contact details). By submitting this data, you consent to our processing and using it as we may require to provide the service requested by you (which may include contacting you via telephone, email or letter) and to offer you such information as may be related to it. Personal information you supply us will not be disclosed to any third party.

Also included on various pages of the Site is the option to opt-in to our mailing list. By ticking the box on these pages, you consent to us contacting you via email only to keep you updated about our offers and news. We promise to never pass on your details to any third party and you will be able to unsubscribe at any time at the bottom of any marketing email you may receive from us. By doing so, your data will be removed from all future marketing communication from us.

You have certain rights under the General Data Protection Regulation (GDPR) including the right to access, rectification and erasure of any information we hold about you. Please contact us if you would like to discuss any of these.


To ensure that you are provided with a first class service, telephone calls may be monitored or recorded for quality control and training purposes.


If you make a reservation online, information you transmit to us will be protected by Secure Socket Layer (SSL) technology, utilised by most popular browsers, Firefox, Chrome and Internet Explorer. Through encryption, the personal information you enter, including your name, address and credit-card information, is converted into code that is then securely dispatched over the Internet. However please note that no method of transmission can be completely secure and you accept that online transmissions may be subject to loss, interception, or alteration.


The Site and its contents are provided by us on an "as is" and "as available" basis and no representations or warranties of any kind are made (and are expressly disclaimed to the fullest extent permitted under law) with respect to the Site, its contents and the services available on it.

We make every effort to ensure that the Site is free from viruses or defects. However, we cannot guarantee that your use of the Site or any websites accessible through it will not cause damage to your computer or otherwise. Nor do we guarantee that use of the Site will be uninterrupted, timely, secure and/or error free. It is your responsibility to ensure that the right equipment is available to use the Site and to filter out anything that may damage it. To the fullest extent permitted by law, we shall not be liable to any person for any loss or damage which may arise to computer or other equipment as a result of using the Site.


For the purposes of these terms, "the Hotel" means The Aviator Hotel Farnborough, Farnborough Road, Hampshire GU14 6EL.


Any cancellations on "best available" or "flexible" rates must be made by 12.00 noon local time on the day of arrival to avoid a penalty of one night's room charge. All bookings at special offer rates must be cancelled at least 72 hours prior to the date of arrival to avoid a penalty of one night's room charge. All pre-pay bookings are non-refundable for any reason unless we agree otherwise. No money will be debited from your account in respect of cancellations until the last possible time you could have checked in without incurring the relevant charge described in this paragraph.


All reservations require a guarantee or deposit in lieu. Methods that are accepted as a guarantee include: credit card, deposit, a pre-approved travel agent or a pre-approved company. Guaranteed reservations are held until noon the day after scheduled arrival. If a guarantee or deposit has not been supplied by the time we specify, the relevant booking(s) may be cancelled without notice and we reserve the right to re-let the relevant room or facility without prior notice. In such circumstances we will not be obliged to refund any deposit paid by you (or by any other person in connection with the booking).


A deposit may be used as a method of guarantee. The following are accepted deposit methods: wire transfer, bank cheque, company cheque or a personal cheque. Cheques must clear bank at least 14 days prior to arrival.


For reservations requiring 10 rooms or more please contact our reservations department. Group reservations may be subject to separate terms and conditions which we will communicate to you prior to the time of booking.


Animals are not accepted unless assisting guests with disabilities in which case the animals are accommodated free of charge.


Extra rollaway beds are available for children up to eight years of age and we are delighted to provide cots for children up to two years of age with our compliments.


All rates are on a Room Only basis unless otherwise stated.


Rooms are available from 14:00 on the arrival date. Please let us know at least 24 hours in advance if you or any member of your group is likely to arrive after 23:00. Failure to inform us may result in the relevant booking for that person being cancelled and the room being re-let to another customer and, if no notice was given, no refund of any deposit shall be payable. Rooms must be vacated by 11:00 on the day of departure. Failure to leave by that time may result in additional charges being levied up to and including the cost of one additional night's accommodation in the relevant room(s).


If you have or any member of your group has any special requests, you must advise us at the time of booking. We cannot guarantee that any request will be met (and shall have no obligation to meet it, save as imposed by law) until we have confirmed that we will meet it in writing. If we are reasonably unable to accommodate any special request, we reserve the right to cancel any booking at the time the request is made or at the time we become aware of any special requirements, whichever is the latter, although in such circumstances any deposit paid in advance will be refunded unless we are permitted to withhold it by these terms.


Event bookings are subject to separate terms and conditions which we will communicate to you prior to the time of booking.


We will not be responsible for the loss or damage of our clients' or guests' belongings that have not been left in the mutually agreed care of the Hotel Management. We accept no responsibility for loss or damage to cars left on the premises of the Hotel.


We cannot accept any liability or pay any compensation (other than to refund monies paid for services not yet rendered), and will not be in breach of these terms, nor liable for any failure to perform any of our obligations under them, if we are unable to perform those obligations due to any adverse event, act, or omission beyond our reasonable control and not caused by us, including (but not limited to) natural disasters, acts of terrorism, civil unrest, industrial disputes, or failure of utility services.


Our total liability to you for any loss shall not exceed the amount you have paid to us in connection with your booking as at the time the loss arises. We shall not be liable for (1) any loss not caused by our breach of contract, breach of statutory duty or negligence, (2) any indirect or consequential loss, or (3) any loss caused by you or any member of your group. Nothing in these terms shall operate to limit or exclude our liability for fraud or death or personal injury or any other matter which we cannot limit or exclude by law. [We reserve the right to cancel any event where we reasonably consider it could damage our reputation or that of the Hotel and in such instances no refund will be given.] You shall be responsible for the orderly conduct of you and your guests and shall at all times not cause breach of Hotel policies or any applicable law or cause nuisance to other Hotel guests. You shall reimburse us in full for any loss or damage caused to the Hotel or any interruption to our business through your acts and omissions or those of the members of your group, whether by negligence or otherwise, and we reserve the right to charge your credit or debit card for any such amounts.


Some photography used on the website may not be owned by Aviator. We respectfully acknowledge the copyright associated and request any owners to contact us should they wish to have their photographs removed or credited.


No waiver by us of any breach of these terms shall be a waiver of any subsequent breach of the same or any other provision of them.

These terms are governed by English law and are subject to the exclusive jurisdiction of the English courts. We do not accept amendments to these terms.